Principles of John Wanamaker

King stores. John Wanamaker, that's what he wrote about his principles, Joseph Appel 70 years ago:.

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  He was himself. All that he did, that would not have written or said, was a reflection of his personality and identity.
  


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  He dreamed of and created the basis for the realization of dreams.
  


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  He was true to himself, employees, producers and buyers.
  


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  He believed in himself - in your business, employees and customers.
  


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  He has always worked.
  


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  He has always conducted himself in a good mood.
  


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  He had the courage to act.
  


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  He was free and made free of other.
  


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  He was a businessman and did their sales merchants, limiting them to no more than a.
  


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  He was the ' third eye ' genius.
  


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  He saw the good in other developed.
  


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  He did not recognize the limitations.
  


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  He thought and acted on a major.
  


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  He was attentive to detail.
  


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  He did what others could not even imagine.
  


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  It was open - heart and mind.
  


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  He spread the energy around you.
  


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  He was constantly engaged in self-education.
  


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  He was a good slushaetelem.
  


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  He focused on what worked.
  


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  He seldom forgot.
  


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  He rarely brought home care workers.
  


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  He never sacrificed creativity for the sake of efficiency.
  


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  He was always trying to break records - even on a fishing trip in Florida.
  


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  He gave and he received.
  


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  He served humanity.
  


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  He worshiped his creator.
  

Appel himself by the way, too, is not so simple - more than 40 years was director of advertising Wanamaker stores, has written numerous books and articles on advertising, he is credited with creating many of merchandising and advertising practices, in fact he was at the forefront of modern advertising.

Do you have principles, but to have no principles?.